Working with a non-profit client this morning, we reviewed their giving policy and services. Because previously the org tried to do *everything* for everyone, they essentially limited the funding they could secure. Why? Because it was that much harder to define exactly what they do and who they serve. Mission creep is a huge issue in non-profits. The assumption is that by doing less you somehow are less. That can’t be further from the truth. Do less, be more, and earn more. It’s all possible.